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Allianz bags naming rights to Juventus’s football stadium

Insurance Business, Jun 2

Allianz announced Thursday it has acquired the naming rights to the stadium of one of Italy’s most
decorated football clubs.

Juventus Football Club’s Turin stadium will be rebranded as “Allianz Stadium” until 2023, spanning
over six football stadiums. The football club inaugurated the 355,000-square-metre stadium in 2011.
Over six million people have visited it since then.

“In this venue, Juventus, a team that has boasted an extraordinary series of successes, plays against
all major Italian and foreign teams, all of which have huge followings all around the world,” said
Sergio Balbinot, member of the board of management at Allianz SE.

The agreement takes the number of Allianz-branded stadiums across the world to seven, including
the AllianzArena in Munich, the Allianz Stadium in Sydney, the AllianzPark in London, the Allianz
Riviera in Nice, the Allianz Parque in Sao Paulo and the Allianz Stadion in Vienna.

The Turin stadium has a capacity of over 41,500 seats, with 4,000 premium seats, 62 sky boxes and
eight business areas. The surrounding area of the stadium is over 110,000 square meters, and
includes shopping and entertainment areas, and the Juventus Museum.

“We continue to forge successful partnerships with sports organizations that share our values and
enable us to capture the emotional spirit of our business and inspire millions of people globally with
extraordinary human stories through sport and innovation,” said Jean-Marc Pailhol, head of group
market management and distribution at Allianz SE.

Allianz Family of Stadiums

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