Allianz Insurance Lanka Limited, one of Sri Lanka’s leading general insurers and a part of the global financial services leader Allianz SE, has announced the launch of ‘Allianz Elevate’, an exclusive loyalty program for its general insurance policyholders. This latest initiative reflects Allianz Insurance Lanka Limited’s commitment to delivering added value beyond insurance, strengthening customer relationships, and placing customer needs firmly at the center of its service promise. True to its promise of '1 Insurance, Endless Rewards', Allianz Elevate aims to redefine the insurance experience for loyal customers.

Allianz Elevate offers policyholders exclusive benefits and privileges across a wide spectrum of everyday categories, including lifestyle, dining, travel, homeware, automotive, education, and healthcare. The program is designed to elevate the day-to-day lives of customers by going beyond the traditional scope of insurance to deliver meaningful and practical value.

Speaking on the launch, Prashant Grover, CEO and Country Manager of Allianz Insurance Lanka Limited, stated:

“At Allianz, we have always believed that insurance is more than a product, it is a long-term relationship built on trust. With Allianz Elevate, we take a step further in that journey, rewarding our policyholders for their loyalty and trust. This program is a reflection of our ongoing commitment to keeping our customers at the heart of everything we do. Because with Allianz, you are always No.01.”

From exclusive dining experiences and travel deals to education support and wellness benefits, Allianz Elevate is thoughtfully curated to offer something for every lifestyle. Accessible to all general insurance policyholders, the program strengthens Allianz’s position as a customer-first insurer in the Sri Lankan market.

Ranga Dias, Chief Distribution Officer of Allianz Insurance Lanka Limited, added:

"The launch of Allianz Elevate reflects our continued commitment to delivering value beyond insurance. This loyalty programme has been thoughtfully designed to recognise and reward our customers for the trust they place in us. By offering tangible benefits and exclusive privileges, we aim to strengthen long-term relationships and reinforce our promise,1 insurance, endless rewards."

The launch of Allianz Elevate reinforces Allianz Insurance Lanka Limited’s strategy of driving customer-centric innovation and deepening long-term policyholder engagement. It also reflects the company’s vision to move beyond transactional service delivery and build lasting relationships rooted in care, recognition, and trust.

To learn more about Allianz Elevate and how to access its benefits, customers are encouraged to visit www.allianz.lk.

Allianz Insurance Lanka Ltd. is a fully owned subsidiaries of Allianz SE, a global financial services provider with services predominantly in the insurance and asset management businesses, headquartered in Munich, Germany. Allianz is also recognized globally as the “World’s No.1 Insurance Brand” by Interbrand and Brand Finance.