“Around the world, Allianz is known to be the home for those who dare. This is a key element of our employer brand in Sri Lanka too where our teams dare to innovate and embrace the future every day. We believe that it is imperative to communicate these values to our external stakeholders too, especially to prospective employees. In line with this, I am delighted to see our strategic use of marketing communications for human resource development being recognized at this forum,” said Surekha Alles, Chief Executive Officer, Allianz Lanka. “I am also honored to have received the “CEO of the Year” award at the event.”
The Sri Lanka Best Employer Brand Awards 2017 was organized by the Employer Branding Institute and the World HRD Congress together with CHRO – Asia. The forum seeks to recognize organizations that have used marketing communications effectively in attracting talent, retaining talent, developing talent and in retention policy. Some of the key criteria are assessed include translating and combining vision with action with HR strategy, building line to mesh HR strategy with business and cultivating competencies for the future to enable building the organization to be future-ready.