The exclusive category sponsorship extends and leverages Allianz’s global football heritage to connect more deeply with its customers in key Asian markets, while significantly expanding its brand presence in the growth region.
Allianz, the international financial services company, and the Asian Football Confederation (AFC) today announced a multi-year pan-regional partnership.
Encompassing Asia’s most important club tournaments – including the AFC Champions League, the AFC Cup, as well as the AFC Futsal Club Championships – the partnership programme reaches a huge audience base across stadiums, television and on diverse social and digital platforms.
“We are very proud to be working with the AFC to support Asian football. This partnership exemplifies the distinct Allianz values of innovation, courage and excellence, and brings them to life by celebrating our footballers, fans and communities in the region,” said Lars Heibutzki, Chief Distribution Officer for Asia, Allianz.